For those who demand the very best in luxury and performance, there is no name more synonymous with excellence than Brabus GmbH. Founded in 1977 in Bottrop, Germany, Brabus has been pushing the limits of automotive design and engineering for over four decades, creating some of the most sought-after vehicles in the world.
With headquarters in Bottrop, Germany, Brabus has established itself as a leader in the luxury automotive market, offering customized solutions for high-performance engines, aerodynamics, wheels, exhaust systems, and interiors. In recent years, Brabus has expanded its brand into other areas, including luxury boats and private jets. With a reputation for innovation, quality, and craftsmanship, Brabus is a fitting partner for PANERAI, a brand that shares a similar dedication to excellence in design and engineering.
Before we delve into the collaboration between 'Panerai and Brabus', it's worth taking a look at Brabus GmbH.
Brabus was founded in 1977 by Bodo Buschmann, a man with a passion for motorsports and a desire to create the ultimate driving experience. Originally a tuning shop for Mercedes-Benz cars, Brabus quickly gained a reputation for producing some of the most powerful and high-performance Mercedes-Benz vehicles on the market.
The Brabus E V12 is features a powerful V12 engine and a distinctive design, making it a true standout in its class
Throughout the 1980s and 1990s, Brabus continued to push the limits of automotive design and engineering. The company introduced a range of performance upgrades and aftermarket parts for Mercedes-Benz vehicles, including turbochargers, exhaust systems, and suspension components. Brabus also began building its own cars, including the Brabus E V12, which was the world's fastest street-legal sedan at the time.
A luxury sedan with a 6.0-liter V12 engine and a sleek, modern design - The Mercedes-Benz S65 AMG
In the years since, Brabus has continued to innovate and expand its offerings. The company has built a range of bespoke vehicles, including the Brabus Rocket 900, which is based on the Mercedes-Benz S65 AMG and is one of the fastest and most powerful sedans in the world. Brabus has also partnered with other automakers, including Tesla and Smart, to create high-performance electric vehicles.
At the heart of Brabus's success is its commitment to excellence. The company's philosophy is based on the belief that there is always room for improvement, and that every vehicle can be made faster, more powerful, and more luxurious.
To achieve this, Brabus employs some of the best engineers, designers, and technicians in the industry. The company uses cutting-edge technology and the highest-quality materials to create vehicles that are not only fast and powerful but also beautiful and luxurious.
2021 Brabus Rocket GT900, only 1 of 10 based on the 2020
GT63 4 Door
The Brabus ROCKET GLS800 is a high-performance SUV, it can
go from 0 to 62 mph in just 3.8 seconds and reach the top
For those who demand the very best in luxury and performance, the Brabus experience is like no other. From the moment you step into a Brabus vehicle, you are surrounded by luxury and sophistication. Every detail, from the hand-stitched leather seats to the custom sound system, is designed to provide the ultimate driving experience.
But it's not just about luxury. Brabus vehicles are also some of the fastest and most powerful on the market. With performance upgrades that can increase horsepower and torque, as well as custom suspension and braking systems, Brabus vehicles are built to perform.
And for those who want something truly unique, Brabus offers bespoke builds. Whether you want a one-of-a-kind vehicle tailored to your specific needs or a custom-built car that is truly one-of-a-kind, Brabus can deliver.
Cristiano Ronaldo have been spotted driving a beasty Brabus
BRABUS 850 4x4² is an off-road supercar with a heavy-duty
6.0-liter twin-turbo V8 engine
Brabus has created a wide range of popular models over the years, each one designed to provide the ultimate driving experience. Here are some of the most popular Brabus models:
The Brabus Marine Shadow 900 is a luxury day-boat designed and built by Axopar Boats in collaboration with Brabus. The boat's hull is made of lightweight carbon fiber, and it is powered by two Mercury Racing engines that produce a total of 900 horsepower, allowing it to reach speeds of up to 60 knots (about 70 mph).
Brabus Shadow 900 Black Ops Edition Dayboat is powered by
two Mercury Verado 450 engines that can reach impressive
BRABUS Shadow 900 Stealth Green Signature Edition's
multifunctional steering wheel
The boat's interior is just as impressive as its exterior, with a high-end sound system, a wet bar, a sunbed, and a cabin with a queen-sized bed and a toilet. The boat's instrumentation and controls are state-of-the-art, featuring a custom-designed dashboard with multiple digital displays and touchscreens. Each boat in the collection is customized by Brabus and features a unique design, high-performance engines, and luxurious amenities. The collection is a testament to Brabus' commitment to innovation, quality, and craftsmanship in the marine industry.
In 2021, Brabus and Panerai collaborated on the creation of the Submersible S Brabus Black Ops Edition PAM01240 luxury watch. This exceptional timepiece was inspired by the design of the BRABUS "Shadow Black Ops" series of boats, resulting in a sleek and modern aesthetic that exudes sophistication and elegance. Panerai has incorporated high-tech features into the watch, making it a standout addition to any collection. The Submersible S Brabus Black Ops Edition PAM01240 is a testament to the extraordinary partnership between Brabus and Panerai, showcasing the brands' shared commitment to design innovation and excellence.
Panerai Submersible S Brabus Black Ops Edition PAM01240
Panerai Submersible S Brabus Blue Shadow Edition PAM01241
- Brabus and Panerai: An Extraordinary Partnership in the High-Tech Segment
Read Part B
- Panerai x Brabus is the Coolest Collaboration Between Two Powerful Brands
Written by Vienna.C., images by others as noted
Comments will be approved before showing up.
November 24, 2023 5 min readRead More
November 09, 2023 5 min readRead More
Sign up to get the latest on Sales | New Releases & more …