First-Ever Official Pepsi Collaboration: Seiko 5 Sports SSK047 & SRPL99 Review 2025

When two cultural titans collide, magic happens. The Seiko 5 Sports x Pepsi Limited Editions - the SSK047 and SRPL99 - represent far more than just another brand collaboration. This is the first officially licensed "Pepsi" timepiece in horological history, transforming a beloved collector nickname into genuine co-branded reality.

The Seiko SSK047 showcases its 42.5mm black PVD case and
vibrant Pepsi GMT bezel alongside the iconic can, featuring sharp
blue indexes and 41-hour power reserve for travelers.

Seiko SRPL99 displays its vintage 38mm steel case and bold Pepsi
bezel next to the classic can, with nostalgic logos and day-date
functionality completing this collector's gem.

For over six decades, watch enthusiasts have affectionately dubbed red-and-blue bezel watches "Pepsi" models, but Seiko just made it official - and the results are absolutely electrifying. These aren't simply watches wearing borrowed colors; they're authentic cultural artifacts that celebrate both Seiko's mechanical mastery and Pepsi's 120+ year legacy of shaping global pop culture. Limited to just 7,000 pieces each and arriving in collector-worthy Pepsi can packaging, these timepieces blur the lines between horological excellence and cultural phenomenon, creating something every serious collector will want on their wrist.

This pic shows the Seiko 5 Sports x Pepsi SSK047 and SRPL99 casebacks featuring detailed limited edition engravings and official Pepsi branding, emphasizing craftsmanship and value.

The Legacy Foundation: Seiko 5 Sports Heritage Since 1963

The introduction of the Seiko 5 Sports collection in 1963 set a new standard by combining automatic movement, water resistance, durability, day-date display, and a recessed crown in one affordable package. These five attributes formed the foundation for a watch series that has become a cult favorite worldwide, especially among those who value mechanical craftsmanship and a sporty design ethos.

Seiko's Pepsi SRPL99 pairs with a Super J Louis JUB stainless steel watch band, creating a sleek and sophisticated look for modern collectors.

Fast forward to 2025, and Seiko reaffirms its reputation with the Seiko 5 Sports x Pepsi collaboration, limited to 7,000 pieces for each model, combining the brand’s timeless virtues with the vibrant energy of Pepsi branding. For aficionados of horology and pop culture alike, this partnership is more than a marketing stunt - it’s a heartfelt nod to community-driven nicknames and design cues cherished by collectors.

Seiko 5 Sports GMT Black Pepsi SSK047 is paired with a 22mm Super-O Boyer stainless steel watch band with sleek black DLC coating, delivering a bold, modern look full of attitude and style.

SSK047: The Modern GMT That Commands Attention

The SSK047 is a standout with its contemporary interpretation. Sporting a larger 42.5mm stainless steel case coated in black hard PVD, it features a black dial with sharp blue indexes and a striking 24-hour GMT bezel colored in Pepsi's signature red and blue. The watch runs on the Seiko 4R34 automatic GMT caliber which delivers a 41-hour power reserve - a significant performance advantage over many competitors. The inclusion of the GMT function, which allows tracking of a second time zone, caters perfectly to travelers and adventurous spirits while the silicone strap engraved with the Pepsi logo ensures comfort and sporty flair. Weighing just 106 grams, it balances presence with wearability. Water resistance up to 100 meters adds to its rugged versatility, ideal for active lifestyles. Retail price: USD $550.00.

The dynamic Seiko SSK047 shines on an edgy black and red
StrapXPro rubber watch strap that offers comfort and exciting
street style flair.

This Seiko 5 Sports GMT, combined with a navy blue Firewave
watch strap, balances rugged durability with fresh, trendy appeal,
perfect for everyday wear.

SRPL99: Classic Diver DNA with 90s Nostalgia

Its sibling, the SRPL99, takes a different route with a nod to retro styling reminiscent of the 1990s Pepsi logo era. Its more traditional 38mm stainless steel case and three-link brushed steel bracelet evoke the classic diver-watch aesthetic beloved by many collectors. Powered by the tried-and-true Seiko 4R36 automatic movement with day-date complication, it offers a solid 41-hour power reserve. The white dial with red and blue bezel inserts pays homage to the original Pepsi colorway clearly and proudly, with vintage Pepsi logos on the dial and exhibition caseback adding to its nostalgic charm. At 142 grams, the SRPL99 offers a substantial feel on the wrist that many enthusiasts cherish.

Retail price: USD $395.00.

Seiko's sporty Pepsi SRPL99 receives a style boost with a durable 20mm Super-O Boyer stainless steel watch band, offering a fresh and modern look for watch enthusiasts.

Official vs. Unofficial: Why Authentic Branding Matters

In comparison to other Pepsi-themed watches in the market - which often feature unofficial or derivative designs - Seiko’s collaboration stands out as one of the first with officially licensed Pepsi bezels, adding credibility and cachet among collectors. The careful attention to detail, such as Pepsi branding on the packaging shaped like a soda can, elevates the experience from merely owning a timepiece to celebrating a collectible artifact with cultural resonance.

Seiko's SRPL99 makes a striking statement on a royal blue Crafter Blue rubber watch strap, combining durability and active lifestyle appeal seamlessly.

Performance Analysis: GMT vs. Diver Functionality

From a performance viewpoint, the SSK047’s GMT and longer power reserve suit those seeking modern functionality, while the SRPL99 attracts vintage fans favoring classic diver style. Both embody Seiko’s durability, reliable mechanics, and 100-meter water resistance, core to Seiko 5 Sports. For male collectors valuing robustness, style, and storytelling, these Seiko x Pepsi watches blend mechanical craftsmanship with playful branding. They reflect Seiko’s dedication to watches as adventure companions, and their limited-edition status makes them highly desirable for enthusiasts who value history, innovation, and cultural flair.

The Collector's Verdict: Cultural Artifacts Worth Owning

Overall, the Seiko 5 Sports x Pepsi SSK047 and SRPL99 are much more than just watches with “Pepsi bezels.” They are a celebration of Seiko’s rich heritage, an embrace of fan culture, and an example of strong performance meeting distinctive style - elements that every watch enthusiast can appreciate deeply. If you want a bold, sporty GMT with cutting-edge style and solid specs, the SSK047 won’t disappoint. If you prefer a dive-inspired, vintage-infused classic that stays true to Seiko’s roots, the SRPL99 is a refined choice. Either way, these timepieces serve as a vibrant homage to both the watchmaker’s legacy and the playful influence of one of the world’s most iconic brands.

Seiko 5 Sports 42.5mm models demonstrate ultimate versatility with custom fitted endlink 22mm watch bands, ensuring flawless connections and effortless style transitions for any occasion.

Written by Toni, images by Toni and others as noted